Meet The Team

Meet The Team2017-07-12T22:31:14+00:00

Meet the Pivot Point Media Team

Gil Fitts
Gil FittsFounder & Marketing Director
Guilford Fitts is the President of Pivot Point Media with over three decades of television advertising, sales management and marketing experience. His first love though is the creative process and challenged himself with the following question – What if all of the brain power and effort of advertising was focused on health, education and social empowerment?

Now primarily serving as “the bridge between clients and the creatives”, Gil Fitts has been the project manager and executive producer of compelling television and radio commercials, corporate branding documentaries, web applications and online video campaigns.

He is a former officer of the Triangle Advertising Federation, Communities in Schools, and Raleigh Sales and Marketing. He served for two years on the National Sales Committee of the Television Bureau of Advertising.

Gil is a graduate of Cornell University, where he received his bachelor’s degree in Communication Arts.

Christine Rogers
Christine RogersProducer & Public Relations Manager
Christine Rogers is a producer and public relations manager for Pivot Point Media. Her recent accomplishments include developing and coordinating a strategic and successful public relations plan for the Autism Society of North Carolina. She has project managed several social marketing campaigns for the North Carolina Health and Wellness Trust Fund, North Carolina Division of Public Health and the North Carolina Healthy Start Foundation. Christine is responsible for developing creative concepts for television and radio commercials as well as executing public relations and social media strategies. She has expertise in writing, producing, project management, public relations, media relations, and event planning.

Christine is an experienced television producer, reporter, anchor and talk show host. She has received numerous journalism awards, including an Edward R. Murrow for her investigative work. She was also nominated for an Emmy for her documentary work. Christine received her master’s degree from Duke University. She received her bachelor’s degree from the Newhouse School of Public Communications at Syracuse University.

Bruce Kennedy
Bruce KennedyMarketing Strategist
Bruce Kennedy provides marketing and planning oversight for Pivot Point Media and manages integrated marketing strategy, brand development, and project planning and management. Full-time, Bruce heads global marketing and communications for a leading patient safety and quality accreditation organization which partners with medical societies in the implementation of surgical quality programming and standards. Bruce is also presently an advisor to digital health portals – WebMD and Everyday Health – on issues such as healthcare reform, hospital management, clinical solutions development, hospital support technology, and potential partnerships and acquisitions.

In 2002, Bruce joined Duke University Health System as a marketing strategy consultant and was later recruited as the assistant vice president to oversee health system wide Marketing and Creative Services operations. Prior to joining Duke, Bruce launched a Research Triangle Park based digital media company after a number of years in the traditional and Internet advertising industries at positions such as account management, marketing strategy to vice president of business development.

Joe Hakooz
Joe HakoozDeveloper
Joe Hakooz has over ten years of experience in web application development, Flash programming, ASP.NET technology solutions, audio/video production, and digital design. He works closely with clients from concept to completion to produce custom interactive applications and web-based content management solutions.Joe has developed many multimedia, web and eLearning applications for clients in the healthcare, pharmaceutical, biotech, education, entertainment, media, and environmental industries. Joe also holds three patents for a therapeutic medical device VTFlex. Joe’s blog Raleigh Flash discusses topics related to Flash, ASP.NET, web application development, and related technologies.
Ismail Abdelkhalek
Ismail AbdelkhalekVideo Production Professional
Ismail Abdelkhalek is one of the leading production professionals in the Southeast serving either as director, shooter, editor and producer depending on the scope of work. Highly organized and creative, Ismail is renown for making sure the ‘aesthetics always serve the message’.

He has been the shooter, plus editor and or field producer for HGTV, TLC Cable Network, Discovery Health, The Documentary Channel and the Food Network. Currently Pivot Point and Ismail are providing the production crews for a documentary on the legendary Carolina Duke Basketball rivalry entitled, Blue Blood Rivalry.

Angie Scala
Angie ScalaGraphic/Web Designer
Angie is a graphic/web designer with 10+ years of professional experience in both web (design, development, SEO, internet marketing, email marketing) and print (advertising, brochures, publications, identity, collateral). She loves what she does, and it shows! She has worked as a professional graphic designer in New York City, Chicago, Portland and Austin, and picked up new perspectives and a fresh skill-set along the way.
Evan Howell
Evan HowellPublic and Media Relations Practitioner
Evan Howell is an award-winning public and media relations practitioner who develops communications and marketing plans for clients across a broad array of areas. He has developed, led, and managed communications campaigns for many organizations, including, First Bank of NC, the NC Beer & Wine Wholesalers Association, Canada Post, along with a number of healthcare clients.

Howell is a former producer for CNN and Fox News bureaus in Washington, D.C., where he covered stories ranging from the Monica Lewinsky scandal to 9/11 to the 2003 Iraq war. As a video shooter and editor, he leverages rich media assets within integrated marketing campaigns, delivering relevant and actionable content to targeted audiences.

He is a member of the Triangle Interactive Marketing Association (TIMA). He received his master’s degree in international journalism from The American University in Washington, D.C.

Peter Z. Orton, PhD
Peter Z. Orton, PhDInstructional Designer, Producer
Peter Z. Orton, PhD, is an accomplished creator of learning media for workplace employee skills and knowledge, having spent 20 years as Director of IBM’s Center for Advanced Learning creating technology-delivered instructional media, tools, and templates for the company’s 400,000 global employees. Peter’s work has been honored with Best Practice awards from the American Society for Training & Development (ASTD), the International Society for Performance Improvement (ISPI), Gold Tellys, the National Health Information Awards (Patient Education) and a Grammy nomination for Educational Audio Series. He was recently individually highlighted in Chief Learning Officer magazine as one of “Five Exceptional Learning Professionals” within the corporate learning industry.

Peter holds a PhD in Communication from Stanford University, an M.Ed. from the Harvard Graduate School of Education, and a B.A. cum laude in Sociology from Princeton University.